Client
~19,000% Above Baseline
Stovi collaborated with Scaling Europe to reposition founder and company stories, including Revolut, Lovable and more, resulting in the company’s most-viewed assets. From average ~4K to 300K+ on X
Scaling Europe exists to surface meaningful stories from Europe’s startup ecosystem:
The Tech Media company shares stories and insights across social channels to build relevance and trust in a crowded media landscape
But building reach as a media channel isn’t just about posting consistently. feeds are noisy, even strong stories can underperform without the right framing and distribution.
Success depended on clarity & judgement of what makes a story travel, cuts through and resonates.
19,233% boost from average on X
Story Framing
Turning founder and company updates into meaningful narratives
Distribution Thinking
Stovi helped ensure the right stories reached the right audience in the right context
Direction & Clarity
Creating a shared understanding of what works and what to focus on
Clear stories outperform consistent posting
Volume matters less than clarity and relevance
Distribution shapes perception
How a story lands is as important as the story itself
Precision beats reach
Reaching the right audience creates more long-term value than chasing scale
BEFORE
Unclear framing
Passive distribution
exploratory
AFTER
Shaped stories
Intentional distribution
Proven reach
